Business Administration/Wholesale and Retail

Degree programme

The syllabus of the Bachelor’s degree programme Business Administration/ Wholesale and Retail is tailored to the specific requirements and current development of this central sector. Incorporating aspects such as expansion, the development of market-relevant competition strategies, purchasing power/ customer-orientation and innovative business models, the programme has responded to developments in the market and the need for specialists in these areas. The advantages conferred by this degree programme are clear: the strong practical relevance of the training which it provides for a quick entry in the wholesale and retail sector.

Equipped with exactly the right mix of skills, knowledge and branch experience required by recruiters, graduates of this programme are snapped up as soon as they enter the market. They are familiar with the structures, processes and legal requirements of their future employers before they even complete the application form. Our partner companies are hand-picked to reflect the complete spectrum of functions in the wholesale and retail sector, thereby providing students with cutting-edge professional experience. All those interested in working in a dynamic sector of the economy characterized by slimline operations using decentralized structures, flat hierarchies and flexible management practices should chose this course.

Professional field

Graduates of this degree programme are prepared for management tasks and regularly go on to perform these functions. This includes management of a department, branch or sales division and corporate succession in owner-op- erated organizations. Our graduates are equipped to perform tasks in a range of sectors ranging from company management, Sales, Purchasing and Sales, Human Resources, Controlling, Marketing and Administrative Management.

Degree structure

Whilst providing its graduates with a thorough grounding in the core areas of Business Administration, the cooperative studies Bachelor’s degree pro- gramme Business Administration/Wholesale and Retail also introduces the most recent findings in the Social and Behavioural Sciences relevant to Busi- ness Administration. This degree programme represents the gold standard for the Wholesale and Retail branch, equipping its graduates with all skills requisite to professional employment in the sector, producing management all-rounders versed in organization and interdisciplinary operation with the best social and language skills and highest degree of operational flexibility.

Study and internships abroad can be completed in the fifth theory semester and during the practical phases.