Prof. Dr. Gert Bruche
FB 1 Wirtschaftswissenschaften
Professur für International Management
+49 30 30877-1006
Postanschrift
Hochschule für Wirtschaft und Recht Berlin
Badensche Straße 52
10825 Berlin
Besucheradresse
Campus Schöneberg
Haus B,
Raum B 4.32
Badensche Straße 50-51
10825 Berlin
1971: Diplom-Ingenieur (Master’s in Engineering) in Regional Sciences, Technical University of Berlin
1976: Dr. rer. Pol., Doctorate in Economics and Political Sciences, Freie Universität Berlin
1977: Research Associate, Freie Universität Berlin
1978-80: Programme Officer, United Nations Development Programme, Ankara, Turkey
1980-85: Head of Research Group, International Institute of Management, Social Science Centre (WZB), Berlin
1985-86: Strategy Advisor to the Board – Corporate Development Department, Schering AG, Berlin
1987-91: Managing Director of Schering Limited, Hong Kong, Schering’s multi-divisional subsidiary for China, Hong Kong and parts of South-East Asia
1992-94: Director of Strategic Marketing for Schering AG’s diagnostics division
Since 1994: Professorship at the BSEL and consultant in a variety of projects with corporate clients
2002-06: Programme Director of Schering’s “Strategic Leadership Programme” in Singapore for the Asia-Pacific region
2004-08: Dean of the Faculty of Business and Economics and Vice-President of the Berlin School of Economics and Law
2009/10: Scholar-in-Residence, Symbiosis International University, Pune, India
2010 - : Academic Director, M.A. International Business & Consulting
Competition strategy, global strategies
China and India
Innovation strategies
Pharmaceutical industry
Competitive Strategy and Strategic management in the MBA courses, particularly the European-Asian MBA course as well as the course Chinese and European Economics and Business Studies
International Management with a focus on India and China
Internationalization of Chinese Automotive Companies in Europe: A Comparison with the Strategies used by Japanese and Korean Automakers (MA thesis)
Innovation-based Market Entry and Sustainable Competitive Advantage – The Case of Scienova GmbH (MBA thesis)
The Role of Supplier Management in Achieving Competitive Advantage in the Ultra Low Cost Car Market – The Case of Tata Nano’s Cost Leadership Strategy (MBA thesis)
Formulation of a Growth-Oriented Competitive Strategy for a Highly Specialised Biotech Company (Bachelor thesis)
Business management evaluation of system component innovations and their broad proprietary exploitation (sponsor: Roche Diagnostics) (MBA thesis)
Market strategies of telecommunications providers in rural areas of India (Bachelor thesis)
Selection and Evaluation of Potential Partners for the Engine Overhaul in Asia (Sponsor: Lufthansa Technik) (Diploma thesis)
Challenges and Success Factors at the Post Merger & Acquisition Phase – The Case of Lenovo's Takeover of IBM's PC Business (MBA thesis)
Globalisation of research and development with a focus on China/India vs. Europe
Strategies of multi-national companies from emerging countries
Global shifts in the production and acquisition of knowledge
Competition strategy, dynamic approaches from the point of view of resources
Strategy consulting projects for multi-national companies (particularly international strategies for divisions and strategies for subsidiaries in Asia and the Middle East).
Internet-based marketing strategies, particularly pharmaceuticals/Asia (consulting project)
Development and organisation of company-specific executive management training programmes (Corporate University) for a multi-national company
Akademischer Fachkräftemangel in Deutschland und der Bildungsaufstieg Chinas und Indiens – Implikationen und Zusammenhänge. In: Meyer, S. /Pfeiffer, B. (Hrsg.), Die gute Hochschule: Ideen, Konzepte und Perspektiven. Festschrift für Franz Herbert Rieger. Berlin: Edition Sigma 2010, S. 297-307
(Book Review) The Rise of Transnational Corporations from Emerging Markets – Threat or Opportunity? Karl P. Sauvant (ed.) with Kristin Mendoza and Irmak Ince , Edward Elgar, Cheltenham UK, Northampton, MA, USA, (2008). In: Journal of International Management, 2010, Vol. 16, Issue 1
The Emergence of China and India as New Competitors in MNCs Innovation Networks. In: Competition & Change, Special Issue on Socio-political Perspectives of Intra-firm Competition, Production Relocation and Outsourcing, Vol. 13, No. 3, September 2009, pp. 267-288
A New Geography of Innovation – China and India Rising, Columbia FDI Perspectives No. 4, April 2009
Contacts with companies, business schools/universities and researchers in Asia (India, China, Taiwan, Hong Kong, Singapore)
International contacts in the pharmaceutical industry
Contacts with international organisations (EU, OECD)
Schmalenbach-Gesellschaft für Betriebswirtschaft – a registered association for business management
VBKI – Association of Business People and Industrialists in Berlin
WZB - Social Science Research Centre, Berlin