In good conscience – Brands & Business
The Esade Alumni Berlin Chapter and HWR Berlin are delighted to invite you to this new session "In good conscience - Brands & Business" on the 20th of April 2023 at 6 pm.
Thu
20.04.
18.00–21.00
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Campus Schöneberg
Building B Aula
Badensche Straße 50-51
10825 Berlin
Prof. Oriol Iglesias and Prof. Nicholas Ind will present their latest book "In good conscience: do the right thing while building a profitable business" for the first time in Germany. Dr. Sebastian Stricker, Co-Founder of share and ShareTheMeal, will share his first-hand and deep experience on purpose brands and business. Following the idea of the Instagram project "Brückenbau Marke", Prof. Baumgarth will report five impulses from brand science on sustainability & co. Our president Prof. Andreas Zaby will open the event, which we are hosting together with Esade Alumni and the Institute for Sustainability of the Hochschule für Wirtschaft und Recht Berlin.
Program:
6.00 pm Opening speech
Prof. Dr Andreas Zaby, president at HWR Berlin
6.15 pm Brückenbau Marke – 5 impulses on brand & sustainability
Prof. Dr Carsten Baumgarth, HWR Berlin, B*lab
6.35 pm 10 Years of Building Purpose Brands and Companies. Motivation, experiences and what's next?
Dr. Sebastian Stricker, Co-Founder of ShareTheMeal & share
7.15 pm Talk & book presentation "In good conscience: Do the right thing while building a profitable business“
Prof. Dr Nicholas Ind, Kristiania University College, Oslo
Prof. Dr Oriol Iglesias, Associate Professor and Head of the Marketing Department at ESADE Business School
8.00 pm Get-together & Book signing
