Prof. Dr. Sonja Klose

since 2021: Professor of Marketing at HWR Berlin

2011-2021: Lecturer/Professor (FOM Hochschule für Oekonomie & Management, SRH Hochschule, ESCP Business School)

2016-today: Consulting/Training/Coaching

2006-2016: Marketing Executive (WHU, xx-well.com, friendsurance, LucaNet)

2007: Ph. D. (Dr. rer. pol., WHU – Otto Beisheim School of Management, summa cum laude)

2003: German Diploma in International Business Studies (University of Paderborn)

Metaverse

Artificial Intelligence

Digital Marketing

Marketing in general

Social Media

Customer Relationship Management

B2B-Marketing

Services Marketing

Marketing in general

Digitale Marketing

Social Media Marketing

Customer Relationship Management

Metaverse

Artificial Intelligence

Marketing in E-Sports

Digital Marketing

Customer Relationship Management

Digital Marketing

Marketing in general

Customer Relationship Management

B2B-Marketing

Services Marketing

Klose, S./Kreutzer, R. T. (2024): Generative KI und Content Marketing - a match made in heaven?, in Bolz, T./Schuster, G. (eds): Generative Künstliche Intelligenz in Marketing und Sales: Innovative Unternehmenspraxis: Insights, Strategien und Impulse. Wiesbaden: Springer Fachmedien, pp. 235–251.

Kreutzer, R. T./Klose, S. (2024): Metaverse Retailing, WiSt Zeitschrift für Studium und Forschung, 53(10), pp. 4-11.

Klose, S./Kreutzer, R. T. (2023): Metaverse – Definition und Status quo, in: Schuster, G./Wecke, B. (eds.), Marketingtechnologien. Wiesbaden: Springer Gabler, pp. 31-44.

Klose, S./Kreutzer, R. T. (2023): Metaverse – Technologien, Infrastruktur und Use Cases, in: Schuster, G./Wecke, B. (eds.), Marketingtechnologien. Wiesbaden: Springer Gabler, pp. 45-60.

Kreutzer, R.T./Klose, S. (2023): Metaverse – Kennzeichen, Komponenten und Handlungsfelder, in: Langner, A.-K./Schuster, G. (eds.), Holistische Social-Media-Strategien. Wiesbaden: Springer Gabler, pp. 181-196.

Kreutzer, R.T./Klose, S. (2023): Metaverse, in: Deutscher Dialogmarketing Verband e.V. (ed.), Dialogmarketing Perspektiven 2022/2023: Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing. Wiesbaden: Springer Fachmedien, pp. 69–99. 

Kreutzer, Ralf T./Klose, Sonja (2023): Next Stop Metaverse. A Quick Guide to Concepts, Uses, and Potential for Research and Practice, Wiesbaden: Springer Gabler (ISBN: 978-3-658-41179-4).

Kreutzer, Ralf T./Klose, Sonja (2023): Metaverse kompakt. Begriffe, Konzepte, Handlungsoptionen, Wiesbaden: Springer Gabler (ISBN: 978-3-658-40437-6).

Klose, S./Schöber, T. (2023): Marketing im E-Sport. Das 4C Framework und Optionen der Vermarktung in der Welt des elektronischen Sports, Aachen: Meyer & Meyer Verlag (ISBN: 978-3-8403-7829-4).

Klose, S./Truong, N. A. (2022): The effectiveness of in-game advertising in mobile games, Research Journal for Applied Management, 3 (1), pp. 1-36.

Di Iorio, V./Klose, S./Korschun, D. (2021): The Carlsberg's DraughtMaster sustainability challenges in the draft beer industry, from decarbonization to waste management: Insights from students in the COIL project between Drexel University and HWR Berlin.

Benoit, S./Klose, S./Wirtz, J./Andreassen, T. W./Keiningham, T. L. (2019): Bridging the data divide between practitioners and academics: Approaches to collaborating better to leverage each other's resources, Journal of Service Management, 30 (5), pp. 524-548.
Highly Commended Paper in the 2020 Emerald Literati Awards for Excellence

Benoit, S./Klose, S./Ettinger, A. (2017): Linking service convenience to satisfaction: dimensions and key moderators, in: Journal of Services Marketing, 31(7), pp. 527-538.

Klose, S. (2008): Gefährdung existierender Kundenbeziehungen, Frankfurt a. M.: Peter Lang (ISBN: 978-3-631-57384-6).

Möller, S./Fassnacht, M./Klose, S. (2008): Defensive Relationship Marketing: Avoiding Decreasing Sales from Customers in Consumer Goods Mass Markets, in: Journal of Relationship Marketing, 7 (2), pp. 197-215.

Möller, S./Fassnacht, M./Klose, S. (2007): Relationships at Risk: Relationship Marketing Activities Cannot Mitigate Core Performance Failures, in: Proceedings of the Relationship Marketing Summit, Buenos Aires, Argentina.

Möller, S./Fassnacht, M./Klose, S. (2006): A Framework for Supplier Relationship Management (SRM), in: Journal of Business-to-Business Marketing, 13 (4), pp. 69-94.