Marketing for Startups

Marketing typically means spending money. So that’s why startups with none at their disposal often struggle to get visibility and gain traction. What is the solution? Creating compelling content is crucial, but it falls short without targeting it to the most relevant recipients through their preferred channels. One step further, engaging a community and interacting with stakeholders will generate valuable feedback during the vital growth stage. Much of that can be done by investing time and thought, a resource more accessible to startups.

The workshop will provide short impulses, followed by interactive discussions and exercises among the participants. Founders are encouraged to work on their own communication challenges, gathering feedback from the peer group and developing their own communication priorities and strategies.

Your coach guiding you through this workshop is Stephan Meyer-Brehm. He comes from a background in advertising, marketing communication and brand management, drawing on many years of experience as a marketing executive in tech-focused startups, scaleups and industry-leading corporations.

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